Intel Social
GOAL:
To break down the intricacies of chip construction, quantum computing, data center and AI applications in a way that not only highlights their many benefits to tech decision-makers, but proves Intel’s contribution as a foundational player in the tech and computing industries. From cloud storage to data security, from product launches to using tech for social good, we tell the stories of partnerships that call back to Intel’s mission to enable the creation of wonderful everyday.
Copywriter: Bee Ferguson
Art Director: Charlie Hilger
Creative Directors: Timothy Gunatilaka, Henry Peterson, Brennan Sullivan
Producers: Blair Kelly, Yusuf McCoy, Ehimemen Omigie
Strategists: DJ Ramirez, Aldo Chuc, Brandon Gibbons
Product: Intel Atom
Partner: Transparent Path
Goal: Minimize Food Waste in Transit
Intel partnered with with Transparent Path, a company that uses #5G sensors to monitor food conditions in transit, allowing them to save 161,000 lbs of food each year, and redirect it to where it can be most beneficial.
Product: Intel OpenVINO
Partner: John Deere
Goal: Improving QC with AI
Intel and John Deere partnered to use machine learning to examine weld efficacy and improve Quality Control in manufacturing.
Concept: Intel Quantum Computing Explained By a 5 year Old
Platform: Tiktok, IG Reels
Goal: To communicate Intel’s quantum strategy in a way that shows it’s unique and practical approach, we asked a 5 year old to explain it to us. We learned a lot!
Product: Intel Xeon
Partner: Tencent Games
Goal: Accurate 3D rendering with AI
Tencent Games partnered with Intel to add dimension to their gaming experience using Xeon.
Product: Omnibridge
Goal: Make Communication accessible and seamless for the Deaf and Hard of Hearing community
An intel ventue, Omnibridge is a startup founded by Adam Munder in 2014 that uses AI to detect both lip position and ASL signing and translate them seamlessly to text, allowing real conversations to be held in real time between any two people.
Product: Intel AI
Goal: Awareness, Drive to Intel.com
From performance improvements to cost savings, every decision matters when it comes to AI implementation. The post drives traffic to an infographic that further explains Intel’s approach to using and benefitting from AI in business.
Product: Intel® Xeon® Scalable Processors
Partner: Hope for Justice, R3
In the fight against this terrible practice, what’s most important is the confidentiality of victim’s data during an investigation. Intel’s product helps ensure that victims are not exposed to any additional danger while plans are being formed to protect them.