Texas Monthly: 1-800-MISS-TEXAS
INSIGHT:
Over half of Texas Monthly’s online readership resides outside the state of Texas.
CAMPAIGN:
Texas Monthly is a print publication that chronicles the lives of Texans, which makes it perfect for Texans that have left the state. There’s no place like home, but if you have to move, you can still leave a message after the tone.
Copywriting:
Logan Harvill, Gavin Bailey
Art Direction:
Charlie Hilger
NEWSPAPER ADS
Ad space taken out in the New York Times, San Francisco Chronicle, and Chicago Tribune to connect with “Texpats” who read the physical newspapers in addition to the digital versions.
ANIMATED DISPLAY BANNER
PUBLIC TRANSIT WINDOW DECALS
Partially transparent stickers will be applied to public transit of major cities, so that passengers can catch a glimpse of Texas during their commute.
MISS TEXAS HOMESICK HOTLINE
Calling the number leads to an automated call line narrated by a rotating Miss Texas candidate. Content from the magazine is available as numbered options, offering the chance to subscribe at the end.
