D&AD New Bloods Winner - Wood Pencil
D&AD New Bloods Winner - Wood Pencil
Google + HMCT / Signs Unseen
Copywriting:
Abby Adams
Art Direction:
Charlie Hilger
PROBLEM:
Emotional abuse is among the most experienced forms of abuse, however, it goes unnoticed because abuse is associated with physical harm.
INSIGHT:
Knowing what to look for can help people recognize, avoid and stop v/e abuse from happening around them.
CAMPAIGN:
By modifying Noto, we are helping piece together the signs of verbal and emotional abuse that are often hidden in each of our lives. We want people to know the signs, so they can stop the cycle. Everyday life shouldn’t be littered with this kind of behavior. When you know more, you can do more.
CASE STUDY:
THE TYPEFACE:
AR-ENABLED
AMBIENT ADS:
Scanning the unfinished phrases will reveal a message speaking to the misunderstood and thus hidden nature of emotional abuse.
STAIRWELL PLACEMENT:(Schools, universities, offices)
RESTROOM PLACEMENT:(Schools, universities, offices, bars, clubs, gyms.)
RESOURCES PAGE:
After scanning, the viewer will be directed to a resources page where they can learn the signs of emotional abuse.
These pages automatically open in an incognito webpage and offer resources geographically based in and around the area where the board is placed.
BRAND EXTENSION: SIGNS BOT
Signs Bot will send a private message in cases where threatening language is detected and allow people to find resources nearby.
Businesses will also have the opportunity to incorporate their HR department as a resource.
