Herbalife Honors 2023
GOAL:
To build excitement and create engagement around Herbalife’s Honors conference, where they unveiled their new brand system. Do do so, we created a series of social activations along with a physical keepsake to help distributors celebrate and share their experiences with their networks. We even got a shoutout from Michael O Johnson, the CEO.
Copywriter: Bee Ferguson
Art Director: Charlie Hilger
Creative Directors: Sean Collander, Bryan Wilson,
Brand Identity: Matthew Carvalho
Grid Easter Eggs
To tease the rebrand in the days leading up to the event, we dropped partials of the new logo in several posts. When the announcement was made and the new logo revealed, the posts were rearranged to show a grid image of the new branding, allowing those not at the conference to observe from their own feeds and celebrate from afar.
Frame Your Best Life Keepsake
At the rebrand reveal, we incorporated the logo into a party favor that attendees could frame their surroundings and share on socials with the conference hashtag #LiveYourBestLife.
