Nuts.com: Only Nuts
PROBLEM:
When people see and hear "nuts.com” they think the brand only sells nuts.
SOLUTION:
Meet consumers where they are in an attempt to turn the problem on its head.
CAMPAIGN:
Jokingly lean into the misconception that “we only sell nuts” and let consumers call our bluff, revealing a diverse product line.
Art Direction:
Charlie Hilger
Copywriting:
Logan Harvill, Andrew Larson
OUTDOOR ADS
PRE-ROLL ADS
24 HOUR WEBSITE STUNT
For a short time, those that venture to the website to find out the truth for themselves will find the entire selection of nuts.com products, all labeled as nuts.
They’ll get a discount on their order if they play along.
TWITTER ANTAGONISM
We’ll correct existing customers on twitter, creating controversy and gaining attention by denying the reality of obvious purchases from nuts.com that are not nuts.
