Herbalife Honors 2023

GOAL:
To build excitement and create engagement around Herbalife’s Honors conference, where they unveiled their new brand system. Do do so, we created a series of social activations along with a physical keepsake to help distributors celebrate and share their experiences with their networks. We even got a shoutout from Michael O Johnson, the CEO.

Copywriter: Bee Ferguson
Art Director: Charlie Hilger
Creative Directors: Sean Collander, Bryan Wilson,
Executive Creative Director: Lara Herzer
Brand Identity: Matthew Carvalho

Frame Your Best Life Keepsake

We incorporated the logo into a party favor that attendees could frame their surroundings and share on socials with the conference hashtag #LiveYourBestLife.

Grid Easter Eggs

In the days leading up to the event, we dropped partials of the new logo in several posts. When the announcement was made and the new logo revealed, the posts were rearranged to show a grid image of the new branding, allowing those not at the conference to observe from their own feeds and celebrate from afar.