Crayola Color Wonder - Little Victories
How do we encourage boundless creativity in children without destroying the house? With a product designed to focus their efforts on the page, rather than the wall or the floor. The team crafted a series of spots playfully highlighting the chaos that often comes with play, and the little victories parents can find from time to time.
I worked specifically on end card creative updates for the 2024 holiday season, highlighting specific products that had grown in popularity over the year and aligning them for futher for impressions on social channels.
Copywriting:
Alye Chaisson
Art Direction:
Harper Barth, Charlie Hilger
Creative Direction:
Jules Evenson, Michael Greenberg
:30s 16:9
:30s 1x1
:30s 9x16