My Role: Graphic Design, UX design, Illustration
We began our rebrand process with a company-wide survey of product capabilities. Being primarily a B2B solutions firm, it was important to identify the best performing and most recognizable aspects of our business in the marketplace, in order to put our best foot forward as we crafted a new look and feel for the company.
The process was based upon the archetype method of branding. We studied the work of Margaret Mark as we worked, finally identifying the Sage, the Hero and the Wizard as the most closely identifying personalities of Inmar Intelligence.
