How do you educate consumers on historically good design while also providing them a way to purchase sustainably?
Enter Modern Archive, a fictional furniture trading and preservation e-commerce brand that allows consumers to buy and sell vintage and reissue versions of famous pieces for their homes and offices. As a designer and midcentury furniture enthusiast, I thought this was an enjoyable combination of branding and product design. I also learned a lot throughout the process.
My Role: Graphic designer, UX designer
MA Display light
MA Display medium
Website
Process
Early sketches
User Personas
Merch
