Branding - PR Campaign
Dallas’ long running DART system is formidable, and complex. Moving an estimated 200,000 riders per day, it is an excellent and economical alternative to an automobile commute. However, like many other public Transit systems, it is not without it’s flaws. I took it upon myself to explore possibilities of expanding, exploring, and maybe even alleviating some of the issues that surround the transit system. This is exploratory work. I did not actually work with DART and all opinions and creative direction is my own.